What is GSM ?
GSM stands for Global Systems for Mobiles. This is a world wide standard for digital cellular telephony, or as a most people know them Digital Mobile Telephones. GSM is published standard by ETSI and has now enjoys widespread implementation all over the world.

Who is ETSI ?
ETSI stands for European Telecommunications Standard Institute. This is the body that created the specification for GSM. They published their specifications to manufacturers and software developers who can then build equipment and software that can work together properly.

What is CDMA ?
CDMA stands for code division Mutiple Access. CDMA is a spread spectrum technology, allowing many users to occupy the same time and frequency allocations in a given band/space. As its name implies, CDMA assigns unique codes to each communication to differentiate it from others in the same spectrum. In a world of spectrum resources, CDMA enables many more people to share the airwaves at the same time than do alternative technologies.

What is a SMS ?
SMS stands for Short Message services. A “Short Message” may contain upto 7 bit 160 characters or 150 octets of binary data. A message in format of normal text, custom ring tones and graphics and operator logos and some messages directly appear on screen is called flash message.

Why SMS?
The mobile text messaging service (SMS-Short message services) has become a valuable and cost-effective service tool for marketers and particularly promoters to advertise events, promote brands, send customer or employee reminders, or to alert target audiences of special events or offers. SMS provides an easy and quick method of dispatching large-scale marketing campaigns at a fraction of the cost of traditional marketing campaigns.

Why SMS marketing?
The Research shows that SMS is the most effective medium of advertising having greater penetration and cost effectiveness than any other modern medium of marketing utilized today, including radio and television. SMS is more than 50% more successful at building brand awareness than TV and 130% more successful than radio, even at much lower frequency levels. Studies have shown that an SMS will always be read by the recipient since it arrives directly into the recipient's hand-held mobile device where she/he may then choose to keep and re-read later, forward, delete or even reply-to the message. The strength of the recipient's relationship with her/his mobile phone is unique, making SMS marketing the most direct and personal method of marketing available today. Unlike being given a hand out, event flyer or brochure at which she/he may take a brief glance and then toss, SMS can be saved and referred back to at a later time.

What does the future hold for SMS and SMS marketing?
The growth of SMS has been astonishing since the very first time an SMS was dispatched. SMS use by marketers is expected to grow to 60% by the end of 2007. The future holds more with prevailing technologies such as MMS (Multimedia Messaging System).

Why GMS platform?
GMS Technology was founded and developed after long work and extensive research about the SMS industry. Our main focus was finding ways to overcome network infrastructure issues and mobile SMS termination problems which were occurring with most arge volume service providers. GMS is proud to announce that it is probably, the only SMS service provider to incorporate multiple SMS gateways and optional on-demand & alternative routing and Least Cost Routing (LCR) option. It has also unique Pre-paid scratch card payment system module built in.

What is 2 way SMS Messaging ?
Two way messaging is a system where the mobile users send to and receive from a particular number with a specific KEY WORD. The receiving system analyses the keyword and sends Reply to the sender.

What are the Benefits and Features of GMS Messaging Platform ?
 Work as both Pull and Push Gateway.
 Supports 7 bit, 8 bit and Unicode data.
 Pre-fix based Routing to varies destinations/countries.
 Supports hundreds of messages per/sec in average workstation.
 Long Monitoring user friendly Web Interface.
 Commercial features also added for monitoring accounting Information.
 Can be used to send operator logos, Ring tones.
 Support SMPP 3.4 / 3.5.
 Can connect to varies HTTP based content gateways.
 Support features of adding multiple SMSC.
 Can provide DLR on the SMPP port to the client.
 Desktop or web based client to send single/Bulk SMS.
 True Global Coverage.
 Schedule SMS sending options.
 Comprehensive address book to manage users .
 Detailed Account section to view transactions of SMS credits utilized and purchased.